Learn How to Digitize Your Artwork to Sell on Products and More!

What would it feel like to finally have the skills and confidence you need to digitize and sell your artwork?

Imagine this: 

• Imagine seeing your designs on prints, cards, mugs, t-shirt and more.
• Imagine earning income from what you love to do, creating art!
• Imagine selling products and having them drop shipped directly to your customer. No inventory, no shipping, no hassles!

Does this get you excited?

As a watercolor and lettering artist, I thought about selling my artwork, but it seemed overwhelming. Sales tax, inventory, shipping, and how to price my work were just a few of the obstacles I faced.

No One Had the Answers

Even after taking an online course and buying a book for lettering artists on pricing artwork, I still had no clue where to start. The pricing strategies they covered were for lettering artists and calligraphers working in the wedding industry. However, I wanted to know how to price my original artwork and prints.

Thankfully, I learned a simple pricing formula that helped me price my original artwork and prints competitively and consistently.

Digitizing Seemed Too Complicated

Plus, I kept getting requests to sell my designs on prints and greeting cards, but the process seemed too complicated and confusing. I had no idea where to start digitizing my artwork or how to print the products. I was worried I would have to invest a lot of money either in an expensive printer or in buying a lot of inventory upfront before I knew whether or not my designs would sell.

My Step of Faith

However, I finally took a step of faith and entered a watercolor painting in a local art show. Not only did it sell, but I also sold two similar paintings to other clients.

I realized people actually wanted to buy my artwork and decided to take the plunge and decided to learn the process of digitizing and selling my artwork. This has opened up so many opportunities for me to sell my designs on products and to create designs for clients.

With My Digital Designs, I've Created:  

- Full color prints - Gold foil prints - Greeting cards - Vinyl stickers - Artwork for book covers - Custom stamps - Logos - Business cards - T-shirts - Pencil Cases - Mugs - And more!

The sky is the limit for what you can create once you learn how to digitize your artwork.

The Best Part?  

Along the way, I discovered companies that print my products as I sell them. You might know this as print on demand. However, unlike Society6 or RedBubble, the companies I use will drop ship the products directly to your customers allowing you to create your own brand. You also have the opportunity to earn more profits and avoid the hassles of shipping out products yourself. 

By using drop shipping companies, you can confidently create new products without investing hundreds or thousands of dollars in inventory you're not sure will sell. It takes away the financial risk.

Therefore, you can sell more products with less work. Who doesn't love working smarter, not harder?

I Was Amazed!

The first month, I made over $1200 selling my artwork and prints on Etsy. The second month I made over $1100. Prior to this, I didn't even think it was possible to make more than a couple hundreds dollars selling my artwork. 

And the crazy part?

Out of the $2300 I earned my first two months, I made $1200 from just three clients. 

I learned the importance of valuing my artwork which includes understanding copyright and how to properly license artwork. Learning this one thing, helped me triple my earnings on these three commissioned designs.

I've learned so much through this process and now I want to share everything with you.

An online course to help you learn how to digitize your artwork and sell it on products and more! 

• How to package and sell your original artwork. My motto is "keep it simple, make it special."
• Why I include a certificate of authenticity with my original artwork (you'll also be able to download the template I use).
• The simple pricing formula I use to price my original artwork and prints competitively and consistently.
• The types of quotes you can legally use in your paid products
• How I handle sales tax and the tool I use to make it simple. 
• The step-by-step process I use to scan and then digitize my watercolor paintings in Photoshop.  
• Several options to digitize your lettering.
• How to sell full color and gold foil prints without stocking any inventory or purchasing expensive printers/machines.
• The exact print shops I use to create high-quality prints, cards and stickers. As I add new products, I will update this list for you. 
• Why it's important to sell your products in collections to increase sales.
  
• When to consider licensing your artwork to other companies and/or selling your products wholesale.
• What you need to know about copyright. This one thing can potentially triple your profits on custom orders.
• The types of contracts you should have with clients.
• Although this course is about selling your designs on Etsy, you can use the information you learn to sell the products on your own website as well.
• And more!

Required: In order to digitize your watercolor and lettering designs, you will need a scanner and access to Photoshop or the Procreate app. You can get Photoshop for FREE through a 30-day free trial in the Photography Plan here. Procreate is available for a one-time fee in the app store.

I first started an online business in 2004 and have been a full-time entrepreneur since 2011. I have applied all my previous knowledge and skills to my art business and now I'm sharing it all with you!

Getting Started:  

The Selling Mindset Using Quotes and Images Legally Selling Originals Sales Tax  

Creating and Selling Products:  

Selling Prints Selling Cards Mugs & Other Products Selling in Collections 

Digitzing Your Artwork:  

Digitizing Watercolor(Photoshop) Digitizing Watercolor (Procreate) Digitizing Lettering Bonus: Photoshop Action Files 

  Other Considerations:

Copyright When to Consider Licensing When to Consider Wholesale Next Steps

Only $297 (or four payments of $77) 

Hear feedback from other artists just like you by watching the videos below.

Riana Samaroo RiCreation Etsy Shop 

I never thought this was possible. I don't know why, I just never thought I could take my art and learn how to digitize it and make product from it, sell it, and be successful doing it. Taking Shelley's course, Etsy Entrepreneur, has opened up the flood doors of opportunity for my business. The main takeaway for me is knowing how much I've grown as an artist, that my art matters, that I have potential, and that I’ve become an Etsy Entrepreneur.

Kim LeBeau Love Lettered Decor Etsy Shop

"Before taking Shelley’s class, my business was unstructured and unorganized and I didn’t have written goals because I couldn’t wrap my mind around a clear vision for my business. After taking Shelley’s class I came away with a clear vision. Now I have a full up and running Etsy shop that is creating passive income for me."

Tina Thaw @luckyladylettering

"Don't be confused by the title of this couse, 'Etsy Entrepreneur.' If you’re not considering opening an Etsy shop, that’s completely fine. The skills you will learn in this class can translate into printing things on your home printer as well. Don’t hesitate to take this class. You don’t need a business. All you need is a desire to share your art with others. Etsy is not required."

Connie Dunavant

"I used the Etsy Entrepreneur course to digitize watercolor and lettering I use for different prayer sheets in a project called Battle Books. 

The digitizing lessons were very helpful to me. They were very clear and I was able to follow them step-by-step. I appreciated the course. Shelley did a great job. Thank you for all the resources you gave us." 

Shannon Foster Foster's Creation Etsy Shop

"This class is amazing. Shelley teaches you everything you need to know about digitizing your art and gives you tons of resources on how to have it printed and drop shipped. 

I can’t stress how great this class was. It was full of information and Shelley is always ready to answer your questions."

"I have been running an Etsy shop for about 10 years now, but I'm always trying to make it better and learn new things. I found Shelley on Instagram when she was learning to hand letter at the same time I was learning. I enjoyed all her stories and posts, but mostly her laugh and honesty. I was hooked on this girl! Her love for God shined through as well.  

When she put this Etsy course together I thought I want to take it and see what she has to say. I have to say the course is so well put together! She covers so much when it comes to selling artwork and lettering artwork. 

I learned new ways of digitizing and all the legal ins and outs of using quotes in lettering. Interesting! I sell cards and wanted to learn more on that subject. She covers copyright, licensing and wholesale too. All things I was really interested in. I thoroughly enjoyed the course. She kept it informative and fun. I highly recommend it. Thanks, Shelley!  

--Therese Dekker Designs, https://www.etsy.com/shop/ThereseDekkerDesigns

“The content Shelley provides has been invaluable to my business launch. Registering for her Etsy Entrepreneur class is the best decision I've made for my business. The practical information she shares on digitizing artwork has led me to confidently create prints, stickers, and soon to be totes and mugs so that I can better optimize my Etsy shop and acquire multiple streams of income.  

I am the type of artist who becomes very attached to my work, so this has opened up so many opportunities and I don't have to part with my originals if I don't want to!  

I would recommend this course to anyone who wants to sell their art, but doesn't know where to start!”  

- Ariane Sarno Butler, https://www.etsy.com/shop/ArianeHopeStudio

"Because of my personal background in graphic design and digital arts, at first I wasn't sure if I would need the majority of the Etsy Entrepreneur Course content.  

I was pleasantly (and gratefully!) surprised! Shelley has packed so much into each of her Etsy Courses, offering so much more than I expected to find, including the practical AND emotional aspects that an artist needs when she wants to launch her work out into the world.  

It helped me to see how another artist digitizes her paintings, and how to set more reasonable expectations for my own digitizing process. Before this course I had lofty expectations for my own artwork, when it came to scanning and preparing it for digital reproduction. I fussed over too many details, primarily because my own creative background had not yet included watercolor or brush lettering; watching Shelley's process helped me to overcome some of the perfectionist mindset that was holding me back from reproducing my work into actual products that would sell.  

I wish I'd had these courses before I had started my Etsy shop! Whatever your skill level or experience, I would recommend Shelley's Etsy Courses to anyone who wants to turn their creative work into a business.  

Libby, of Elizabeth Denniston Design  

elizaddesign.com | @libbylovesrew

Watch the video below to get inspired by what you can create with your digital designs with the skills you learn in this course!

I can't wait to see what you create with your digitial designs!

You can see some of my products in my Etsy shop here.