etsy shop makeover

Learn How to Optimize Your Etsy Shop for Increased Exposure and Sales!

Do you have an Etsy shop, but you're not getting as much exposure or sales as you would like?  

Or maybe you set up an Etsy shop, but you're really only selling to your friends and family.  

I have a confession to make. When I first set up my Etsy shop, I did the bare minimum. It was two years after I first set up my Etsy shop before I realized the opportunities available to reach new customers by simply making a few tweaks to my listings.

Once I got serious about selling my art from my Etsy shop, I decided to dive in and learn everything I could about Etsy SEO, optimizing my listings and more. I even found a free tool that helps you choose your tags and keywords and will walk you through each step you can take to improve your listings.  

Let's be honest. Fixing your SEO is one of the quickest ways to get the attention your Etsy shop deserves.  

And I'm going to share everything I know with you in this course.  

Not only that, but I'm also going to share marketing techniques and strategies you can use from within Etsy for even more sales.  

Initially, I set up my Etsy shop to sell to my own followers, but now I am also selling my products to people I've never met who are searching for what I offer on Etsy.  

I love seeing artists sell their work and I'm excited to empower you to reach more people with the beautiful art you create in this course. So if you're ready to give your Etsy shop a makeover and reach more people with your products, I encourage you to join us. 

In This Course, You Will Learn:

  • Etsy tips and tricks to help your listings rise to the top of search.
  • Tips for branding your Etsy shop.
  • The FREE online tool I use for Etsy keyword research and to optimize my listings.
  • How to use tags and keywords correctly.
  • A step-by-step keyword strategy to help you choose the best tags for your products.
  • Two ways to create photos that sell.
  • Access to my Etsy Pricing Calculator that will show you exactly how much profit you will make even when you host sales.
  • How to establish a successful Etsy shop by providing amazing customer service (plus, download the exact messages I send that have my customers raving about my products).
  • The simple change I made that allowed me to pay less and earn more through Etsy's promoted listings.
  • One strategy you can use to encourage your customers to post reviews (and one way to avoid bad reviews). 
  • And more!


I first started an online business in 2004 and have been a full-time entrepreneur since 2011. I have applied all my previous knowledge and skills to my art business and now I'm sharing it all with you!


Course Curriculum

  • The Selling Mindset: Video and Worksheet (PDF)
  • Optimize Your Shop Layout: Video and Checklist (PDF)
  • Anatomy of an Etsy Listing: Video and Checklist (PDF)
  • Etsy SEO: Video and Checklist (PDF)
  • Optimize Your Listings: Video and Resources
  • Product Photos: Video and Resources
  • Etsy Pricing Calculator: Video and Spreadsheet
  • Shipping: Video and Resources
  • Customer Service and Reviews: Video and Checklist (PDF)
  • Coupons on Etsy: Video and Checklist (PDF)  
  • Etsy Shop Updates: Video and Resources  
  • Promoted Listings: Video and Resources
  • Black Friday Sales: Video and Resources
  • Pre-orders: Video
  • Bonuses: Video


Yes, Shelley. Sign Me Up For This Course!

Only $97 (or two payments of $57) 

SIGN UP

What Shop Owners Are Saying  

"This course has really impacted my shop sales. About a month ago, my sales were down and I wasn't getting much visibility or traffic to my shop. But since I've been tweaking little stuff in the background as I've been taking this course, within a week I've had 10+ orders. So the information she has in the course has really helped me.  

If you're not sure about how to set up your store or need to get traffic into your store, if you have questions about shipping or how to price your items, I would highly recommend that you take Etsy Shop Makeover. You will not be disappointed."  

- Anetria Jordan, Love ’tis True

https://www.etsy.com/shop/LoveTisTrue  

The Etsy Shop Makeover Course was a game changer for me. I was able to improve my shop’s appearance, learn to utilize tags and how to become more visible to Etsy. After just 24 hours of implementing what I learned about Etsy SEO and optimizing two of my listings, my views increased by 500%

Shelley does an impeccable job of research, sharing invaluable tools and “secrets” of the trade. 

Thanks again, Shelley. Your courses are addictive.  

- Kim LeBeau, Love Lettered Decor 

https://www.etsy.com/shop/LoveLetteredDecor


"When running your own Etsy shop, there’s only so much you can find by yourself online. Even after hours of researching one little thing, you might still not find the answer you’re looking for. “How do I get more sales? How do I stand out on Etsy?” These are just some of the many questions we ask ourselves. 

Shelley’s Etsy Shop Makeover course goes over some of the basics that are great reminders and she also teaches some super helpful information about choosing the right tags for your listings, as well as Etsy SEO, something I’ve never heard of until Shelley introduced it. 

I’m so excited to apply everything I’ve learned in her course to my own Etsy Shop!"

- Aaron Letters Studio

https://www.etsy.com/shop/aaronlettersstudio


"Shelley has packed so much into each of her Etsy Courses, offering so much more than I expected to find, including the practical AND emotional aspects that an artist needs when she wants to launch her work out into the world.  

This course also clarified so much of what I had tried to make sense of on my own, especially regarding Etsy's platform, process, and back-end details.  

I wish I'd had this course before I had started my Etsy shop! Whatever your skill level or experience, I would recommend Shelley's Etsy Courses to anyone who wants to turn their creative work into a business."

- Libby, of Elizabeth Denniston Design  

elizaddesign.com | @libbylovesrew


In May of this year I decided to take Shelley's online course about Etsy. I have had my Etsy Shop since 2017 and it has been a struggle to have sells at all. I started taking different advice from people on how to run my shop, however nothing worked. After taking this online class, and following step by step every single task, I realized that there was so much more to see and have done on my Etsy. Little by little I started noticing more views, then a few sales here and there. 

Today my sales have grown, I hope they continue. I'm glad I took this course, I appreciate every advice. Very well explained videos with lots of resources, full of useful content. Shelley also responded a few questions for me personally and guided me on one important decision I had to do about my shop. I highly recommend this class, even if you are starting your shop.  

Sored Sored Hall Studio


"I jumped at the chance to take Shelley ‘s Esty Shop Makeover Course. After taking her Esty Entrepreneur Course I knew without a doubt that this course would also be a wealth of information.  

I was so amazed by the content of the course. I honestly thought I was doing all the right things with my Etsy shop. While I was doing quite a bit right, there was just so much more I had absolutely no idea about. I am a visual learner. I need a visual step-by-step process. This course is exactly that and more.  

After implementing one key thing from the course my listing grade went from an E to a B. I couldn’t be more thrilled with this course. I was also able to create better pictures for my prints and notecards.  

If you only do one thing for your Esty shop business this season take this course. I am sure you will find it as helpful as I have."

- Shannon Foster, Foster's Creations  

https://www.etsy.com/shop/fosterscreations


Here is a video review and a sampling of the pictures Shannon took as a result of this course.


I can't wait to see the difference this course makes for your Etsy shop.

You can see my Etsy shop here.

Frequently Asked Questions

How long do I have access to the course? Do I get lifetime access?  

Yes and I will be there to support them and answer questions when they come up. You will have everything you need to get results. 

How long does it take to go through the course? 

The Etsy Shop Makeover course takes about 3 hours to go through the videos and the time you take to implement the strategies will vary from person to person. I recommend that you start by optimizing your best-selling products and then going from there. I recommend investing 1-2 hours/week implementing what you learn but you can invest more time to see results sooner. 

How does the payment plan work? What is the time period? 

You will make the first payment today and then be charged once/month on this same date until your payment plan is complete. The great thing is you get immediate access to ALL the course content and bonuses even when you sign up today with the payment plan.  

How do I know if I’m right for this course?  

If you want to sell your artwork through an Etsy shop, this course is for you. If you don’t have an Etsy shop up yet, this is the perfect way to get started on a solid foundation. If you’ve had an Etsy shop for awhile, you can use the course to update and optimize your current shop for increased exposure and sale. And the great thing is you don’t need a separate website. You can get an Etsy shop up and running before you build a website. You can always add a website later, but it is not necessary. 

What if I don't have an Etsy shop yet? 

If you don't have an Etsy shop yet, then this course will give you the best foundation to open your new shop. It just takes a few minutes to start your shop and then this course will take you step-by-step through optimizing it for exposure and sales.

Do I need any special equipment or software? 

No you don’t. I will share with you the free tool I use to help your listing rise to the top of the Etsy search rankings. I do share a few low cost tools to help you take photos of your products, but they are optional. 

Will I be able to ask you questions if I get stuck? 

Yes! That’s the beauty of this course. In every lesson there is a place to post your comments and questions. I check in regularly to personally answer any questions you have. So you are never alone. :)  

You might be wondering... Does this work for: Watercolor artists? Lettering artists? Mixed media artists? Acrylic artists? Graphic designers? Makers of all kinds? 

The answer is yes, yes, yes, yes, yes, and yes! Unless you already have a huge following to buy ALL the products you create (which I don’t think you’d be on this webinar if that was you) OR if you want to only sell high-end art to the luxury market, then this course is for you. 

Click here to get started.


Still have questions?

CONTACT US HERE